EFFECTIVENESS OF FMCG WHOLESALE SUPPLIERS

Fast-moving consumer goods or FMCG wholesale suppliers are in great demand everywhere in the world. FMCG refers to goods that consumers use almost every day and are regularly purchased. For example shampoo, soap, detergent, potato chips, tea, etc. CPG and FMCG are often confused to be the same, however, FMCG can be considered a subset of CPG i.e. consumer packaged goods. They hold a very strong position in the world economy. The shelf life of such products is too short and can sell quickly. The products are mainly related to beauty, food, snacks, etc.  

The goods bought are used for many uses by consumers on a large scale without requiring any time for decision making. Getting products from FMCG wholesale suppliers increases the profit margins and also there is assurance the product is delivered quickly. A good reputable FMCG wholesale supplier guarantees speedy goods transport to other parts of the world. Wholesalers and distributors though considered the same, have a slight difference in their characteristics and features.  Wholesalers sell any products they choose and are focused on the price. They are the most important customers for the FMCG Company. They mostly look for FMCG companies or distributors to become customers. 



The top-level wholesalers are often future distributors.  Unlike Distributors, wholesale suppliers don’t enter into any agreement with the FMCG Company. Wholesalers don’t always have a logistic business.  Retailers, consumers, customers visit the wholesale shops to purchase goods.  The suppliers decide their per cent markup but can be given a rebate from the FMCG Company. The ownership of the product passes over to the wholesalers. Their income is either front margin or back end margin.


An FMCG wholesale supplier completes orders from retailers while a distributor acts as a sales representative of the manufacturers.  Both provide physical products to the consumers. An effective marketing channel for companies is very important and FMCG wholesale suppliers are one of them.  

FMCG Mistral trading is the best FMCG supplier with 40 plus years of experience with revenue of 25 million dollars with a warehouse of more than 8500 square meters.   The products like milk, milk drinks,  chocolates, chocolate bars,  coffee, tea,  breakfast cereals and many others are dealt with. 


Location: Fasanvænget 460, 2980 Kokkedal, Denmark

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